Vikram Pawah was on 21 September 2015 appointed as the Managing Director of India operations of US cult bike maker Harley Davidson with immediate effect. Pawah succeeded Anoop Prakash, who was appointed as the Managing Director of Harley Davidson Canada.

Pawah will manage Harley Davidson India’s leadership team responsible for in-country sales, dealer network management, marketing, service and operations activities to expand the company’s presence in the country.

Pawah has more than 24 years of experience in the auto industry, out of which he spent 21 years with Honda in India and Australia. His most recent role was as Assistant Vice President and Operating Head – Sales with Honda Cars India Ltd.

Prior to serving Honda, he worked with Jay Engineering Works Ltd, a market leader in the manufacturing of USHA brand fans, sewing machines and fuel injection equipment.